The Social media marketing aim is reaching new customers and increases your brand awareness. On the other hand, Email marketing focuses on current consumers and strengthens those relationships.
Social Media Marketing
Social media marketing is the act of promoting content on social media platforms, such as: Twitter, Instagram, Facebook or LinkedIn. Content should be suitable to each platform to meet the audience's needs, boost lead generation and increase brand awareness.
3.2 billion People around the globe use social media, at the same time, Social media organic reach is getting harder to come by, so social media marketers can’t rely on organic reach anymore.
Email marketing is the process of boosting sales funnel by sending the product or service directly to those who’ve subscribed to that content, as 3.8 billion People are starting their day by checking their email.
So, with email marketing you will increase your business's ROI and get more customers, as most of them make purchases as a direct result of email marketing.
At this point, you’re probably wondering how to use both of these methods to maximize the benefit of your campaigning.
Attaching your social media post links in your email marketing, will give customers a chance to engage with your brand, and your content. Email promotion should attract readers to check out more about your products.
A successful digital marketing campaign incorporates both social media and email marketing to reach your customers in a creative and memorable way.