Every business owner needs to get more traffic to his business's website, to improve their rank. There are many ways to optimize a website for conversion, such as: adding calls to action, providing the information your visitors are seeking, and making navigation easy.
Ways to Increase Website Traffic
1. Get Listed in Online Directories
Most of online sites may have the link to your website, so keeping updated getting positive reviews is likely to result in more website traffic.
2. Build Backlinks
A backlink is a link to your website from another website, which is won't only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business, which leads to higher rankings, and more traffic.
3. Post to Social Media
Social media platforms: Facebook, Instagram, and LinkedIn are one of the most popular free marketing tools to promote blog posts and other useful pages on your website.
4. Use Landing Pages
These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial, as landing pages are so specific, which is increasing the traffic that coming to those pages.
5. Target Long-Tail Keywords
At the same time of short-tail keywords searched more frequently, it is more difficult to rank for them on search engines. On the other hand, long-tail keywords, gives you a better chance of ranking higher on the first page, which is meant more traffic.
6. Guest Blog
Having an industry influencer publish a blog post on your site, turning an interview with them into a blog post or being a guest blogger, can help to drive traffic through that influence promoting the content to their audience.
7. Engage Online
You have to be active in online groups and websites that are relevant to your business. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry, to get more users on your website.
8. Learn from Your Analytics
Use tracked links for your marketing campaigns and regularly check your website analytics, helping you to get more traffic to your website, as it enable you to identify the most effective strategies or content and which ones need improvement.
9. Social Media Advertising
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds that related to your target customers.
Retargeting ads can drive your websites or social media posts, to people who have already visited your site once, not just that, but also to who are therefore more likely to return.